Privacy policy

 

Cookie and Privacy Policy


**What We Do:**

When you visit www.heelme.dk/eu, information about you is collected to customize and improve our content. If you do not want information about you to be collected, you can decline the use of cookies during your first visit to the site. If you have accepted these terms but wish to withdraw your consent, you can remove cookies and other website data in your device settings. In the following sections, we have elaborated on the information collected, its purpose, and which third parties have access to it.


**What Are 'Cookies':**

The website uses "cookies," which are text files stored on your computer, mobile, or similar devices with the purpose of recognizing it, remembering settings, performing statistics, and targeting our ads. Cookies, however, cannot contain harmful code such as viruses or malware. You can delete or block cookies, and you can follow this guide: http://minecookies.org/cookiehandtering


If you follow the guide and delete or block cookies, the ads presented to you will become less relevant. Simultaneously, you may risk the website not functioning optimally, and there may be content you cannot access.


The website contains cookies from third parties, which may include:


- Google Analytics (for statistical analysis)

- Facebook/Instagram (for marketing purposes)

- Tiktok (for marketing purposes)

- Klaviyo (for statistics)


**Personal Information:**


*General:*

Personal information includes all kinds of information that can be attributed to you in some way. When you use our website, we collect and process various such pieces of information. This happens, for example, during ordinary interactions on the website, such as signing up for our newsletter, participating in a competition/survey, registering as a new user/subscriber, or through other services or purchases on our website.


We typically collect and process the following types of information: a unique ID and technical information about your computer, tablet, or mobile phone, your IP address, geographical location, and which of our pages you click on. To the extent you explicitly consent and enter the information yourself, we also process: name, phone number, email, address, and payment information. This usually occurs when you create an account or make a purchase on the site/add to cart.


**How Is Your Security:**

We process your personal information securely and confidentially in accordance with applicable laws, including the General Data Protection Regulation (GDPR) and the Data Protection Act. Your information will only be used for the purpose for which it was collected and will be deleted when this purpose is fulfilled or no longer relevant. We have implemented technical and organizational measures to prevent your information from being accidentally or unlawfully deleted, disclosed, lost, degraded, or accessed by unauthorized persons, misused, or otherwise processed in violation of the law.


**Purpose of Collecting Cookies:**

The information is used to identify you as a user and show you ads that are most relevant to you, to record your purchases and payments, and to deliver the services you have requested, such as receiving newsletters. Additionally, we use the information to optimize and improve our services and content.


**Storage Duration:**

We store information for the time allowed by law, and we delete it when it is no longer necessary or relevant. The period depends on the nature of the information and the purpose of storage. Therefore, it is not possible to provide a general timeframe for when information is deleted.


**Do We Disclose Your Information:**

Data about your use of the website, the ads you receive, and any clicks, geographical location, gender, and age segment, etc., may be disclosed to third parties to the extent the information is known, and if we use third parties. You can see which third parties are involved in the Cookies section above. The information is used for targeted advertising.


We also use various third parties for data storage and processing. These third parties process information solely on our behalf and may not use it for their own purposes. This includes Shopify and all Shopify third-party integrations, such as apps and added programs.


Disclosure of personal information such as name and email will only occur if you give your consent. We only use data processors in the EU or in countries that can provide your information with sufficient protection.


**If You Want Insight or Want to Complain:**

You have the right to know what personal information we process about you in a common format (data portability). You can also object to the use of the information at any time. You can also revoke your consent to the processing of your information. If the information processed about you is incorrect, you have the right to have it corrected or deleted. Inquiries can be made to: info@heelme.eu If you want to complain about our processing of your personal information, you also have the option to contact the Danish Data Protection Agency.


If you no longer want us to process your personal information or restrict the processing of your personal information, you can also send us a request to the above email address.


**The Website is Owned and Published by:**


MHS Media

Oluf Bagers Gade 9

5000 Odense C

Email: info@heelme.eu